Lead qualification is a process that helps determine whether a lead is a good fit for a business based on fit, finances, and interest/need.
Lead scoring assigns a numerical score to leads when they are brought into the sales funnel. This score is based on each lead’s engagement and qualification factors, usually determined by your sales leaders. In short, it’s a way to gauge how valuable the lead is to the company based on the potential for sales, the likely speed to close, and the ease of ongoing engagement.
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Lead qualifying helps you quickly home in on high-value, high-potential afghanistan phone number list leads so you can close more deals in less time. How? With a process that elevates potential customers based on the likelihood of closing and the value of each deal, among other factors, helping you use your time more effectively.
If you can quickly identify the best prospects, you can avoid wasting time with leads who aren’t likely to convert. That lets you spend more time on nurturing and closing deals and prevents opportunities from falling through the cracks. At the end of the day, lead qualification can make the difference between quota attainment and lagging sales.