There are several popular lead qualification frameworks out there. To pick the right one, consider the prospects you’ve worked with so far. Think about their interests, challenges, communication styles, and the process you went through to close successful deals. Based on those experiences, assess which of the below frameworks can best guide your future lead qualification efforts.
1. B.A.N.T.
B.A.N.T. encourages you to get answers to specific questions while afghanistan phone number list qualifying leads. This framework helps you get to the meat of whether there’s a good match between your company and the prospect. However, it may feel a bit aggressive and too focused on your needs rather than theirs. With that in mind, be careful in how you frame questions. Consider this framework if you generally work with leads who are already eager to work with your company.
Budget: “What is your budget for addressing this need?” Their answer will not only tell you whether they can afford to work with your company, saving you time if they can’t, but will also guide which solutions you recommend. For instance, companies on a tight budget may be content to purchase a basic software platform while others that have larger budgets and more complex needs may want to pay for custom implementation that offers customizations.