The above frameworks are all efforts to learn more about each lead, ultimately helping you decide whether a lead meets important criteria before you spend your time pursuing a sales deal. No matter which framework you use, here’s a lead qualification checklist you can use to streamline the process:
Are they interested?
Can they afford what you offer?
Can they make a purchase decision now (pursue a deal) or in the future (route to marketing to keep the lead warm)?
Are you in contact with a purchasing authority or will you be soon?
Can your offering meet their needs or solve their problems?
Can you provide what they need to learn about your company and what you offer?
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Qualifying leads for sales success
Many sales are lost because of poor early qualification and afghanistan phone number list failure to follow up. But when you qualify leads well, you learn what you need to know while also building relationships. By identifying the best leads to pursue and using your time to ask leads the right questions, you will close more sales and improve your company’s sales process — and bottom line.
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