While 92% of leaders emphasize the importance of a robust data strategy, only 34% claim to have one implemented across their business.”
Trust also emerges as a primary concern, with respondents citing security issues and skepticism about the output quality of generative AI. Fear of unintentionally exposing private customer data and potential damage to brand reputation looms large as barriers to purchasing generative AI.
AI-powered CRM
1. Ready your data
Data quality and availability is the crux of successful AI afghanistan phone number list implementation. Over 50% of survey respondents agree that improved data quality is essential. Despite its importance, they indicated that their top challenges with their organization’s CRM include data quality issues and a lack of data skills.
On the flip side, companies with a higher degree of data maturity are not only more likely to have adopted AI already but also are more likely to use a unified CRM across their business, thus realizing greater front-office productivity and impact to customer satisfaction.