conduct surveys, analyze product performance, or weigh current trends. Whatever your process, by understanding customer needs, you can create a product that can fulfill those needs.
Create and execute with the customer in mind
But it isn’t enough to simply conduct and collect market research. It’s imperative to apply the market research to create a project plan and process that will ensure a great experience for your team and consumers.
Haberman points to a thorough process, with benchmarks that must be achieved before moving ahead to begin research and development. The team’s innovation process is built around a desire to guarantee the best product for their consumers. If that means they have to change something afghanistan phone number list along the way, or even delay a product launch to create a better consumer experience, their decisions are always made with the customer in mind.
“We would rather wait and ensure the product we are putting out into the world is the best it can possibly be,” Haberman says.