Conversational Commerce Table of Contents

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rochona
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Conversational Commerce Table of Contents

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Illustrated cover of the Salesforce State of Commerce report, contains a person with brown hair holding a tablet device.
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What is conversational commerce?
What are the different types of conversational commerce?
How does AI fit into conversational afghanistan phone number list commerce?
Conversational commerce and social commerce: A perfect pairing
The benefits of conversational commerce
Common pitfalls and how to avoid them
Communication enhances the entire customer journey
How can you gauge your success with conversational commerce?
What will conversational commerce look like in the future?
What are the different types of conversational commerce? (Hint: It’s more than chatbots)
Messaging and chat apps (like WhatsApp, Facebook Messenger, and more): Communicating directly with a brand, asking specific questions, and getting recommendations through messaging apps makes the service feel personalized and human. In some cases, sales and service agents can send shoppers Pay Now links, so they can purchase directly through the chat feature. This helps shorten the sales cycle and gives the whole transaction a more organic feel, like chatting with a cashier or store clerk. These conversational commerce experiences are gaining traction: In 2023, 36% of shoppers made a purchase through a messaging app, an increase of 227% since 2021.
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