dietary requirements can use Commerce Copilot for Shoppers to get product recommendations from a snack food company. They might type, “Show me gluten-free snack bars, 300 calories or less, that don’t have chocolate or nuts.” The concierge can reply with links to top-rated bars that fit the description, and also offer a personalized discount based on the customer’s historical sales data, preferred price points, and more.
Voice assistants: Have you ever enlisted the help of Alexa, Siri, or Google Home to make a purchase? It’s a growing trend: 17% of consumersOpens in a new window have used voice assistants to reorder items and 60% of shoppersOpens in a new window make daily or weekly purchases using a home voice smart assistant.
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How does AI fit into conversational commerce?
Thanks to AI, conversational commerce will continue evolving and transforming the way businesses interact with customers. According to Jon Jessup, founder of 1440Opens in a new window, “The key to successful conversational commerce comes from understanding consumer intent to purchase and guiding them through the purchasing process with conversational AI.” What gives businesses the ability to understand consumer intent? Two key aspects: Natural language processing (NLP) and machine learning. Here’s how it works.