Customers get improved experiences across the board, including personalized product recommendations and just the right marketing messages, delivered at just the right time.
What it means for teams: Teams get ahead of the curve with business analytics, using it to help them create more accurate predictions, and make smarter decisions about resource planning, demand forecasting, risk assessment, and more.
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Business intelligence
Business intelligence is the practice of bringing together large amounts of data to view a current snapshot of performance, and pulling actionable insights to drive decisions. Business intelligence is descriptive, which means it “describes” what’s happening at a particular moment afghanistan phone number list in time.
What it means for customers: When organizations can see how their past or current efforts have (or haven’t) worked, and use these insights to make improvements, they’re better able to serve their customers, which leads to an increase in customer satisfaction and loyalty.
What it means for teams: Teams use business intelligence for internal efforts, like tracking key performance indicators (KPIs), and external efforts, like spotting business risks within departments or teams, such as monitoring customer satisfaction (CSAT) scores.
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Customer data platform (CDP)
A CDP helps businesses collect, organize, and use customer data from sources like websites, mobile apps, emails, and social media to build unified profiles of their customers.
What it means for customers: With a CDP, companies can better anticipate customer needs for more meaningful brand interactions that help solve customer problems.