to channel and across different departments, they expect their experiences to be consistent and “in the moment.” Most customer journeys involve three or more different channels (email, web, and mobile app, for example). Customers tend to move seamlessly and quickly between these channels, as well as experiences with sales, service, commerce, and connected devices. Many companies, however, don’t have these data environments synced up.
The result is a disconnected experience for consumers and the lack of a unified customer profile for you to bring an individual customer’s context into every moment.
How does a customer data platform work?
The first thing CDPs do is connect all of a company’s customer data in a single place. That means not only stitching together a single customer ID from many different customer interactions, but also tying together customer identity, transactional, preference, and behavioral data from the customer journey, like marketing, sales, service, and commerce platforms.
The next thing CDPs have to do is reconcile our identities for our known afghanistan phone number list customers (like email and mobile numbers) with what we know about customers before they share their data (anonymous cookies and mobile device IDs, as an example). This way, we can start to associate a journey that started with an email campaign and continued onto the website with the same customer. Bringing all of the information together around an individual or an account, is powered by something we call customer identity resolution.
As the CDP creates and continually updates the unified profiles of your customers, it makes data and insights based on it available in real time. This way, you can deliver personalized experiences and work smarter with generative AI that can use your data in a way that customers trust.