Small businesses tend to have a more intimate relationship with their customers than enterprise-level brands. This closeness can lead to increased customer loyaltyOpens in a new window, but it can also amp up increased customer expectations. That’s where email marketing for small business really comes into play.
According to research at GartnerOpens in a new window, 64% of consumers and B2B buyers report feeling overwhelmed by brand communications. For small businessesOpens in a new window, this is an opportunity to design email marketing campaignsOpens in a new window that truly connect with customers.
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Table of contents:
Why is email marketing essential for small businesses?
What are the keys to successful small business email marketing?
How do you measure the success of small business email marketing?
How do personalization and segmentation work in small business email marketing?
How can AI help with email marketing for small business?
What are some best practices for email marketing for small business?
Common mistakes in small business email marketing.