Predictive send times. It determines the best time to dispatch emails by analyzing customer behavior, with the goal of landing in inboxes when recipients are most likely to engage.
Using predictive AI for sending e-newsletters at our fictitious bookstore means that the system learns from customer interactions and sends the mail at the right time for them. If historical data indicates that subscribers are more active on Saturday mornings, the AI automatically schedules emails to hit inboxes during this peak period.
The power to automate and predict behavior will have the small bookstore owner feel as though they have their own personal assistantOpens in a new window.
What are some best practices for email marketing for small business?
Email marketing for small business is all about the partnership between you and your customer. As a small business owner, you have the opportunity to connect deeply with your audience, albeit with afghanistan phone number list fewer resources than larger companies.
Here are some points to consider for maintaining ongoing engagement.
1. Know your customers
Understanding your customers is not just a strategy – it’s a lifeline. As a small business, you can maximize the impact of your campaigns by using segmentationOpens in a new window to divide your customer base based on key characteristics. This involves creating detailed customer personas, allowing for even more targeted and personalized communication.