Storytelling is the secret to a great sales pitch. The best sellers tell the story of where the prospect is now and where they could be in the future.
Sales expert and author Tiffani Bova wrote that “inspiring change and getting buyers to think differently is a way to stand out from the competition.” One of the most powerful storytelling strategies is: Show, don’t tell. Paint a picture of your vision for your prospect, show them where they fit into it, and help them imagine how it will feel to live in that reality. That will be a lot more effective than simply reciting a laundry list of product names, features, and numbers.
3. Turn past deal insights into faster wins
Sellers need to be constantly learning from their past deals, both good and bad. Why did your successful deals close? And why did others slip through your fingers?
One treasure trove is your historical sales calls. Sales reps should afghanistan phone number list review past conversations and mine them for data: popular topics, common objections, messages that resonate, and turning points where things went wrong. Use these insights to get better in future calls by knowing what to emphasize and which pitfalls to avoid. To speed up this learning, use Einstein Conversation Insights, which transcribes your calls, makes them searchable, and flags key moments for you to review.