Example: SpinzFlip also sells a podcast subscription. Its podcast currently has a churn rate of 20%. This year, SpinzFlip’s goal is to use listener insights to produce a more engaging podcast and lower its churn rate to 10%.
7. Increase customer upsells
Upselling is when a company offers a premium or upgrade for products or services. At the end of the day, setting a sales goal for upselling is a great way to increase the profitability of each sale.
Example: SpinzFlip offers a premium podcast with exclusive celebrity interviews for an additional monthly fee. Last year, SpinzFlip managed to convert 1% of its regular podcast audience to the premium service. The sales team wants to double that number this year by upselling 2% of SpinzFlip’s regular podcast audience.
8. Boost customer cross-sells
Cross-selling is when a company offers complimentary products afghanistan phone number list or services in addition to its primary product or service. If you improve your cross-selling rate, you could see increased revenue and higher customer satisfaction rates.
Example: Roller skates are SpinzFlip primary product, but it also sells rollerblades. Last year, cross-sales of rollerblades were non-existent. According to an internal survey, 99% of SpinzFlip customers weren’t even aware that the company sold rollerblades. This year, SpinzFlip set a modest cross-sales goal of 0.25% to increase brand and product awareness.