Today, great customer service can make or break a retailer. Service plays a significant role in building shopper loyalty – 48% of customersOpens in a new window say they’ve switched brands for better customer service. AI can help you increase the productivity of agents along with the satisfaction of shoppers. Use it to power chatbots and virtual assistants that understand natural language to better communicate with customers.
It can also power self-service options including initiating returns. AI afghanistan phone number list can save agents time by drafting email and text responses in your brand voice. And, it can predict potential service issues based on call histories, so you can proactively address problems before they impact customers. Automating these tasks with AI frees up your live agents to handle more complex problems that require an empathetic touch.
Get ready for more AI in retail
AI can be a helpful tool for retailers looking to improve their efficiency while amping up the customer experience. To do it right, start by unifying all customer data across your organization, then find ways to add AI to existing workflows that will solve identified customer issues. Continue to test and tweak your use cases, and don’t forget to seek customer feedback on how you’re doing to ensure you meet both your operational goals and customer expectations.