Contact information. Somewhere in your sales email template, ideally in the footer or signature, you should include your name, company website, any social links, and your contact information. If your prospect is interested, the first thing they’ll likely do is check out your LinkedIn profile or company page to get more information.
Call to action (CTA). Your sales email template should always end with a clear CTA that urges your prospect to act. Without clearly stating an action that you’d like your reader to take, you’re missing out on potential new business. Include an invitation to schedule a call, respond to the email, or download another piece of content to educate them about your product or service. Give them a clear next step to continue the conversation.
Sales email templates are appropriate to use in almost every scenario with a prospect. They’re an effective way to nurture leads, regardless of their background or industry, because everyone has an email address — it’s an equal playing field. Also, they allow both the seller and the prospect to fine-tune messaging before america phone number list sending — which ensures the right information is included and delivered without added pressure (like the pressure prospects can feel during live cold calls).
You don’t want to use a sales email template when the copy doesn’t fit the purpose of the communication and you need to draft an email from scratch. There will also be times when it’s just easier to pick up the phone and have a conversation rather than trying to anticipate questions and address them in your email.
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4 sales email templates and why they work
Having a sample sales email template to reference is helpful whether you’re just starting out or looking to improve your existing sales email sequence that matches the stages of the sales process. You can update the below examples with your name and any other relevant information:
1. The outreach email (first in a sequence)
Subject: Quick question
[First Name],
I’m Donald Kelly, founder of The Sales Evangelist. Many sales leaders I’m working with right now are frustrated because their reps are not building healthy enough pipelines (three to five times their quota). These leaders don’t have enough time to meet, coach, or train each seller personally.