Opt-in forms should be easy to fill out, and clearly communicate the value of subscribing. For instance, a well-designed opt-in form for a fashion retailer may include fields for the subscriber’s name and email, accompanied by a visually appealing image showcasing the latest collection with a really great call-to-action.
after clicking the opt-in should align with the opt-in promise. For example, if the opt-in form promises exclusive discounts, the landing page should reiterate this offer and guide people on how to redeem it.
So how else can you connect with your audience and turn potential prospects into email subscribers? Demand generation is all about increasing your visibility – nobody can buy from your brand if they don’t know it exists, right? You can build awareness and grow your list with your content marketing, thought leadership, and social media content.
Suppose you run a fitness blog. You can use social media platforms america phone number list like Instagram and Facebook to share engaging workout videos, nutrition tips, and success stories. Encourage your audience to subscribe to your newsletter for weekly workout plans and exclusive healthy recipes. At the same time, you can offer an ebook on “30 Days to a Healthier You,” as a free download to those who sign up for your email list. Share snippets of the ebook on social media to generate interest and drive traffic to your sign-up page.
Offering high-quality free content or gated assets in exchange for customers volunteering their information is a great way to get subscribers.
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What tools should you use to build and grow your email list?
You want your lists streamlined so that communication is effective. Customer relationship management (CRM) is a system that helps you store customer information and track communication history. It can also analyze email campaign performance.
A CRM is an invaluable tool for building and maintaining an email list. CRM segmentation features enable you to categorize your audience based on various criteria. For instance, you can create segments for active customers, lapsed customers, or those who opened a recent email. This segmentation allows you to send targeted campaigns re-engaging inactive subscribers with a special offer or rewarding loyal customers with exclusive content.