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Why is lead management important?
Good lead management means you’re giving each potential customer a personalized experience that addresses unique pain points and needs. That engenders trust, which makes it easier to close. Research from McKinseyOpens in a new window shows when people feel understood, the likelihood they’ll make a purchase increases by 40%.
Another big lead management benefit: sales cycle speed. When you hook the right leads and nurture them correctly, you move them through the pipeline quickly. That means you waste less time and fewer resources. You can also focus on the leads that are most likely to convert.
If you neglect to manage leads, it’s easy to overlook potential america phone number list customers who might be interested in what you offer. That means missed sales opportunities. You might also find yourself spending too much time on leads that are unlikely to result in sales, which can be inefficient and frustrating. Worse still, it can lead to missed quotas and sales targetsOpens in a new window.
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