Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” Using data from a variety of sources, including research, accounts, orders, and customer assets, this “factory” is how salespeople are making it easier to identify sales leads that may need to upgrade, modernize, or replace their systems. As a result, the sales team reduced its time to close by 30% — an impressive figure for a company with so much competition.
As a sales professional, it’s your job to find qualified leads and convert them into customers, but the process can take some time to get comfortable with — and more importantly, good at. Read on to get a closer look at the characteristics of a qualified sales lead, how long it takes to turn a lead into a customer, how to use sales software & technology to your advantage
What you’ll learn:
What is a sales lead?
What is a qualified sales lead?
How the sales lead generation process works
Technology’s role in sales lead generation
How to find a sales lead: methods and channels
Screenshot of a Sales Dashboard showing sales america phone number list opportunities next to Salesforce mascot, Zig the Zebra.
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What is a sales lead?
A sales lead is a person, department, or company that may be a good fit for your product or service and has the authority to make that purchase. Without leads, you can’t sell anything, so they are vital to your sales process.Opens in a new window.