What are digital sales?
Digital sales refers to the process of selling your products and services online. This includes many different digital channels, including websites (online stores), social media platforms, email, and chat.
Websites: A website is a digital storefront. Potential customers can browse products and purchase on their timeline without interfacing with a sales rep.
Social media: If you’ve ever seen an ad pop up in your Instagram or Facebook feed, you know all about the social media selling landscape. These ads often allow you to peruse products directly on the social platform before transferring you to an online store to complete a purchase.
Email: Personalized emails go beyond promotional blasts. Today, they can deliver targeted, relevant messages that show prospects products relevant to them. With embedded links that take them directly to an online store, it’s easy to close deals.
Chatbots: Have you ever visited a website and a window america phone number list popped up asking if you need help? That’s a chatbot. Chatbots are software that simulate human conversations. They’re often used for customer service, but also work well as selling tools, asking questions about prospect interest and suggesting products that align with those interests.
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Why are digital sales important?
Digital sales lets you connect with your target audience on platforms that are commonly used today. Additionally, it offers these benefits:
Faster prospecting. Thanks to the internet and social media, brands have access to a global audience. In fact, according to Sprout Social, Opens in a new window68% of consumers follow brands on social media to stay updated on products and services. This digital presence is relatively easy and quick to build, which means hooking prospects takes less time than traditional sales.
Cost-effectiveness. With digital selling, you no longer need a physical store or extensive inventory — both of which can be costly to maintain. Sales can happen completely (or mostly) online.