It’s time to redefine the CDP
Dig into use cases that show how to power personalized and connected experiences across your marketing.
What are some new things marketers can do with Data Cloud?
We’ve covered how your business can benefit from these innovations. Now let’s look at some specific ways you can use them to improve your results:
Create connected advertising experiences across display, video, TV, audio, and other channels with Google Display & Video 360. You can improve customer loyalty with engaging and seamless advertising by using unified customer profiles from Data Cloud. This allows you to deliver personalized ads and campaign measurement across multiple channels. For example, a media brand can increase loyal customers and retain at-risk subscribers by using AI insights to engage audiences in Google Ads campaigns, targeting those who are most likely to upgrade or churn with relevant messages and offers.
Target a network of over 1 billion active professionals on america phone number list LinkedIn based on job title, function, industry, and more. You can use first-party data, combined with AI-powered product interest scoring from Marketing Cloud, Sales Cloud, and Service Cloud, and product usage data from your own apps to reach more customers. For example, with Data Cloud, a tech company can create an end-to-end program to increase awareness and promote relevant upsell and cross-sell conversion opportunities to grow their sales pipeline.
Greater efficiency, effectiveness, and personalization are top of mind for every business looking to improve their advertising strategy. Capitalizing on trusted first-party data within your advertising is the key to delivering the experiences customers want — and the campaign performance your company needs
The new first-party data advertising integrations with Google Display & Video 360 and LinkedIn are expected to be generally available in Q1 2024.