You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. But a goal without a plan is just a wish. And that’s where an ecommerce strategy comes in.
Your ecommerce strategy is your roadmap to success. It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales.
What you’ll learn:
How to build an ecommerce strategy
Your ecommerce strategy should span the entire customer journey
Define success by tracking metrics
Key considerations for your ecommerce strategy
Illustrated cover of the Salesforce State of america phone number list Commerce report, contains a person with brown hair holding a tablet device.
Explore data and get insights from 2,700 commerce leaders.
AI. Productivity. New priorities and solutions. See what leaders are prioritizing.
What is an ecommerce strategy and why is it important?
Ecommerce has a lot of moving parts. An ecommerce strategy is a holistic plan for how you’ll build and maintain digital sales channels, attract shoppers who make purchases, and keep customers coming back. Your strategy should help you keep your eye on the prize (hint: the prize is revenue and sales) and provide a roadmap for decision making.
How to build an ecommerce strategy
An ecommerce strategy is similar to a business plan and should include:
Understand your market and target customers. While it’s tempting to think your products and services are a perfect match for everyone, the reality is that you have a target customer. Your ecommerce strategy should start with how you’ll develop a deeper understanding of these shoppers and your market.