You can have the best ecommerce marketing, customer experience, and channel cohesion, but it’s all for naught if you don’t get products to your customers’ doorsteps. Order management and the post-purchase experience are critical aspects of your ecommerce strategy. How will you get products from your warehouse to the hands of your customers? What will you do to make delivery as efficient and cost-effective as possible? Choosing the right order management solutions and post-purchase partners is crucial.
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Your ecommerce strategy should span the entire customer journey
Aside from the occasional impulse purchase (#relatable), most shopping takes place over the course of a wider journey — and your ecommerce strategy should encompass every part of it. Make sure you have a plan for each phase, including the moments before a shopper makes a purchase, during the payment process, and even post-purchase.
The awareness phase. To build brand awareness, focus on america phone number list establishing a strong online presence to reach your target audience. Build a presence on relevant social media platforms so potential customers can find and engage with you. Create and share valuable content that highlights your brand’s differentiators and the unique features and benefits your products offer. Build a community around your brand’s mission, vision, and values.
One way to quickly grow brand awareness is with paid advertising. Create targeted digital campaigns to increase visibility and reach potential customers wherever they are online. This can include display ads, search engine marketing (SEM), and influencer partnerships.
And don’t forget about SEO. Optimize your website and content (think: product descriptions, images, video, and other ecommerce content) to improve organic search rankings. Conduct keyword research and include the right ones in your headlines and web page titles. Focus on content quality rather than quantity. This will help you bring in better leads to your ecommerce site.