Many generative AI tools include a feature that checks sources and gives credit to the original sources. It’s important to cite and reference external content generously so that you maintain ethical standards and practices to avoid copyright infringement. (Doing so also ensures that you show up as good citizens of the internet.)
Review the voice and tone. AI content generation tools can be trained on brand voice-and-tone guidelines, but they can’t pick up on the nuances. For example, a tool might generate “conversational” copy like “Hey, TikTok fam!” Chances are you’ll want to rewrite that so it sounds more like you.
Treat generative AI as an assistant — not a replacement for human america phone number list creativity. We can’t stress this enough: Don’t use AI-generated content verbatim. Instead, use it as a starting point, adding your own voice and relevant information you’ve sourced independently. This will not only improve and differentiate your content, but also safeguard your brand — since AI-generated content may not be eligible for copyright protection.
Add a disclosure. All published content that was supported, in part, with a generative AI-based tool must include the following disclosure: “AI supported the writers and editors who created this article.” By being transparent, we stay true to our #1 value of Trust and reinforce our commitment to the responsible use of AI.