We’d love to hear what you think about these use cases and guidelines. Feel free to email me at [email protected]. By the way, please bookmark this post and check back often. We’ll update this guidance throughout the year as we learn more about how generative AI can support our daily work.
Warm leads: These leads are in the consideration and america phone number list evaluation part of the funnel. They may know about your company and understand what you do. Some might have even shown interest by following you on LinkedIn, browsed your website, or subscribed to your newsletter. They are narrowing down their options by reading reviews and testimonials and talking to different companies about the solutions they sell.
Prospects: Prospects have been identified as ideal customers for your company and are likely to make a purchase. They’re still in the decision phase of the sales funnel, but are narrowing down their choices. At this point, they have gathered plenty of information, have probably sat in on a demo with you and some of your competitors, and are weighing their options before making a purchase.
How the sales lead generation process works
There are many ways to find a sales lead. The easiest sales leads to bring into your pipeline are the ones that reach out to you and ask for more information. Often called a warm lead, inbound leadOpens in a new window, or inside lead, these people find you through web searches, online ads, product or service reviews, colleague recommendations, publications, or TV ads. By learning about your company and contacting you on their own, these leads are often more receptive to nurturing and more likely to convert.