How to find a sales lead: methods and channels
You can find leads at conferences and networking events, as well as online and through your colleagues. Always look for opportunities to expand your network. Creating a content marketing strategy to promote your content and boost your reputation through thought leadership can also generate leads. Perhaps most importantly in this day and age, make sure you lean on technology to help with your lead generation efforts.
Email newsletters: Industry-specific emails that are sent out to those who opt-in. You can place a signup form on your website and in every email signature that goes out from your company.
Social media: One study foundOpens in a new window that 46% of america phone number list all B2B buyers turn to social media at the start of their buying journey. And the connection is even stronger on the B2C side, with two in three Millennial and Gen-Z consumers sayingOpens in a new window they bought something they saw on social media. Do your own sales outreach by meeting your customers where they are, such as LinkedIn groups or forums.Opens in a new window (Once you respond to customers’ questions, make sure you follow them on social media so you can continue the discussion.)
Cold calling:Opens in a new window It’s a classic for a reason. Reach out to people or companies that may be able to use your product or service. Search the web to find the names and contact information of sales decision-makers or buy a list of phone numbers from a reputable company or publisher.