Automate, automate, automate
and intense competition, it's wise to lean into sales automationOpens in a new window. Modern CRMs and related sales software can automate manual tasks such as contact and lead management, freeing you up to focus on selling. And with AI-powered insights becoming available to teams of all sizes, you can prioritize the right leads and fine-tune your process.
Develop a deep reservoir of patience
As we touched on previously, the long sales cycle in B2B can be frustrating for sales reps. You will see conversations drawn out over multiple quarters, and there will be times you carefully tend a growing relationship only to discover that a competitor has swooped in and signed that prospect. Remember, B2B sales is all about the long game.
Examples of B2B sales
B2B sales can happen differently based on the type of company and industry involved. Here are four examples of B2B sales you are likely to see:
Manufacturing
Manufacturing B2B sales involves a company that either sells supplies america phone number list or raw materials to another company that manufactures their own product, or produces a simple product that other companies buy and use in more complex products.
Example: A lumber company sells wood to a cabinet manufacturing company, which then creates kitchen cabinets to sell to its own customers.
Retail
Retail B2B sales involves businesses that sell retail products like clothing or electronics to other businesses. These businesses then repackage the products to sell to consumers.
Example: A clothing manufacturer sells sweaters to a boutique, which then resells the sweaters to its customers.