domain, proper authentication will help prevent their spoof email from reaching a subscriber’s inbox and negatively impacting your reputation.
“Your first step toward maximizing your ROI is to successfully land an email in a user’s inbox for them to engage with,” said Tim Kauble, senior director of deliverability & compliance operations at Salesforce. “Properly authenticating your company’s emails not only establishes the authenticity of your messaging, it also boosts chances for follow-on engagement — and subsequent ROI — by fostering a higher degree of trust between you and the mailbox providers.”
3 techniques for email authentication
Want to protect your reputation as a sender — and make sure Gmail and Yahoo will deliver your messages? Follow these best practices so your brand will see improved inbox placement for campaigns and be protected from sending spam to your customers.
Sender Policy Framework (SPF): This is a text record in the america phone number list Domain Name System (DNS) that contains a list of IP addresses allowed to send mail on behalf of your domain name. Think of it as an “approved sender” list for your domain.
DomainKeys Identified Mail (DKIM): This cryptographic-based signature is added to messages using a public and private key pairing. This method allows the server sending your message to add verification in the header that your company was the legitimate sender of the message.
Domain-based Message Authentication, Reporting & Conformance (DMARC): This is a DNS record that allows the domain owner to set usage “policy” regarding how unauthenticated mail is treated. Messages that don’t pass SPF and DKIM checks never reach subscriber inboxes. This helps to protect your brand.