can’t stop a criminal from spoofing your company/domain, but it does make it harder to do. Using these three best practices together gives you the best chance to have legitimate email reach the subscriber’s inbox.
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How to prepare for Gmail and Yahoo’s new email authentication requirements
These email authentication methods have been best practices for years, with DMARC being the most recently introduced in 2012. So why are we talking about them now? Starting February 1, Gmail and Yahoo will require all three to be in place as part of their email sender guidelines for anyone sending more than 5,000 messages a day.
Now is the time to review your setup by taking stock of all your sending domains and ensure they’re fully compliant.
Marketing Cloud Engagement offers the Sender Authentication america phone number list Package (SAP), which includes full authentication of the sending domain. You can review the domains configured to your account in the application through your Admin menu by clicking on Account Settings and then From Address Management.
If you want to test a domain to ensure it’s passing authentication checks, consider a tool like mail-tester.com or mailgenius.com. Note that registered domains in From Address Management are likely not authenticated properly. This feature only allows a domain owner to prove they own the domain in question. Only domains configured via a product purchase will be properly authenticated for use in Marketing Cloud Engagement.
Domains configured in older stacks may not have DMARC in place by default. Marketing Cloud Engagement can suggest a simple DMARC record, but to conduct a full review of your mail stream and implement a reject policy, you’ll need to use a third-party vendor such as dmarcian.com or www.agari.com.