2. Use countdown offers to increase urgency

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Here’s how it works: exit intent technology tracks the way that potential customers interact with your page, using their mouse movements to predict exactly when they’re about to leave your BigCommerce store without making a purchase. That means that just before a customer abandons their cart, you can show a message to try to save the conversion.

You can use an abandoned cart saver popup to display a coupon code, a free shipping offer, or other automated messages that can entice visitors to finish their purchase. These secondary offers will often re-engage visitors who were just about to leave and convince them to move forward to the payment gateway.

Checkout BlendJet’s BigCommerce abandoned cart saver popup:

Abandoned cart popup example
If you want to use an abandoned cart saver popup in your store, you can get started with one of these pre-made templates. One of them is sure to look great with whichever BigCommerce theme you’re using.







Many ecommerce businesses new zealand consumer email list use limited-time offers to increase the efficacy of their abandoned cart popups.

When consumers know that the coupon codes or other offers they have access to won’t last forever, there’s a sense of urgency that pushes them to make a purchase now rather than later.

Christopher Cloos, a DTC luxury eyewear brand, tested out the effectiveness of countdown timers by running two variants of the same popup, one with a countdown element and one without. They got a decisive answer to which campaign was more effective: the version of the popup with the countdown timer converted 19% better than the one without a countdown.