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How to conduct inbound sales
The steps of inbound sales mirror those of a standard sales process. There are three key ones: attracting leads, nurturing leads, and closing.
1. Attract leads through content
Content marketing is a great way to attract leads. Every piece of content you make helps build a lead’s interest in your product. Start by identifying the types of content that fit your audience, company, and product, then create a content journey taking the buyer from top of the funnel (typically “what is X?” content) to the america phone number list bottom of the funnel (“What are the specifics of this product and how much will it cost me?”).
Here are common content types that fit in this journey:
Website content like product overview pages, case studies, and company datasheets.
Blogs that provide thought leadership and industry information.
Social media, including videos and posts across platforms.
Webinars — either product- or industry-specific — that provide thought leadership and a way for prospects to interact directly with your executives.