information information that help people make decisions about your company, product, or service.
Sponsored content, such as news or feature stories, that are published next to traditional journalism. Most major publications offer sponsored content placement on their sites, typically with writing included in the fee.
Digital ads that deliver targeted messaging to specific audiences based on their online activity.
Website demos, either recorded or live, to provide prospects with more information about how your product actually works.
Creating content may look easy. Almost everyone can use AI to write blog posts and introductory emails or hire a content mill to handle this work. However, creating content that converts is much more involved and time-consuming than many organizations think. In fact, a Content Marketing Institute studyOpens in a new window america phone number list found that the biggest challenge among 57% of marketers is creating the right content for their audience.
Aligning content with the buyer’s journey is equally as challenging, according to about half of the respondents in the same study. This challenge isn’t going away anytime soon, one survey respondent predicted: “As the internet gets noisier and AI makes it incredibly easy to create listicles and content that copies each other, there will be a need for companies to stand out.