to reach out with white papers or video — live or recorded — to help the lead make a decision and educate other decision-makers within their organization. The cadence and timing of these touchpoints are important. You don’t want to overwhelm your lead, but you also want to make sure your product or service is top-of-mind. Marketing automation can help. It targets prospects across multiple platforms so they encounter your messaging wherever they are — via email, online, and on social channels.
Also, make sure you’re sending content based on the prospect’s persona. You should never send a generic pitch or explanation of what your organization does. For example, there was a company I was trying america phone number list to make progress with for a while. After we connected on LinkedIn, I sent my contact an email referencing our connection. The person was a VP of customer experience, so I included material in that email that was targeted to their persona and industry. Soon after, I got a reply that said, “This is very interesting. I’d like to learn more.” This is the type of response you should get if you’re nurturing leads correctly.
3. Close deals effectively
To build trust and lasting relationships with customers, you have to provide the right information and data at the right time in the process — including the moment when it’s time to close. With AI-powered Einstein Conversation Insights, you can identify and act on key signals like pricing and urgency that help you take that final step and seal the deal. They also help you personalize your final communications so you can accelerate time-to-close.