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How do you get started with drip marketing?
An effective campaign strategy is only as good as its strategic foundation. Here’s how you can start a winning drip marketing campaign.
First, have an outline of your campaign objectives. What is it, specifically, you want to achieve with your automated emails?
Second, define your audience. Do you have a strategy for finding their demographics and behavior?
Next, research how to select the right marketing automation tools. (More on that later.)
Even with those steps in place, you still need to pay attention america phone number list to best practices.
Let’s take a look at online shopping again. In terms of workflow, a drip campaign would begin with a welcome email, followed by product education or special offers. An automation trigger like a user sign-up sets the next stage of the customer journey.
You will get much closer to guiding your lead toward conversion by making sure the content in each email is aligned with your brand messaging. Remember, establishing the trust and credibility of a prospect means building each email to be sequential but also with relevant, contextualized content that can stand alone.