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UX Research Basics
At project kickoffs, Mattison is known to ask questions about the america phone number list user interface (UI) to get to the why? He sees a red flag when a response is “because this person said so.” And for good reason. In the past, he’s built difficult projects that went wrong following orders from the business without user validation. “Could it have been better?” he reflects. “Maybe. We didn’t involve the end user.”
It’s obvious why he appreciates designers like Loftis. This #DreamDesigner builds user validation into his internal process without anyone asking him to do it.
Actions:
At the kickoff, align on the why for each requirement.
Ensure the product development plan includes user research.
In the same way that Mattison learned more about design with user research, Loftis is a lifelong learner when it comes to development.
“If you want to be a really good chef, then you need to know how the plants are grown.