merchandiser to thank for a lot of your most treasured purchases, whether it’s apparel in your closet, your favorite toiletries, or home decor. Merchandisers are like the matchmakers of the shopping experience: They connect customers with products they’ll love.
These experts — who curate and categorize items, and make sure they’re findable on a website — are the real MVPs of ecommerce, increasing conversions and revenue. Here’s how ecommerce merchandising works, and how you can use it to increase sales from your online storefront.
What you’ll learn:
What’s ecommerce merchandising?
Why ecommerce merchandising is more important than ever
How ecommerce merchandising america phone number list strategies are evolving
What is ecommerce merchandising?
Ecommerce merchandising is all about connecting customers with the right products — it’s both an art and a science. It involves creating visually appealing digital displays that entice customers to buy, and ensuring that shoppers can quickly find the products they’re looking for.
Ecommerce merchandising includes the following elements:
A visually appealing home page that’s consistent with your branding.
Smooth website navigation with effective filtering and sorting options.