can gather myriad data points on their subscribers simply through their viewing or listening habits, and how they interact with the service through inquiries and purchasing history. All of this data gives companies a complete view of their customer in a CRM to then make decisions with the help of AI.
Managing the entire subscriber journey — from onboarding to retention — is the key. This is all at a time when companies are being asked to do more with less, which is why technology increases operational efficiency by extracting the lifetime value with improved engagement and decreases costs by simplifying onboarding and service.
Here’s what goes into each stage – from onboarding to service to engagement to building loyalty — and how AI plays a role.
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Onboarding is your first chance to impress your subscriber
Imagine you’ve just landed a new subscriber, and next comes the highly crucial step of onboarding and getting them excited about using your service.