technical, or subscriber services. Whether they call or seek out self-service options, AI can augment live agent experiences by suggesting next steps or by calling in the right experts to fix their issue. It can also generate service summaries, a critical picture of a customer’s history, for a better view of the journey for future inquiries.
personalized responses to any kind of inquiry. And smart automation can help serve up knowledge articles and relevant information to help subscribers find answers.
Engaging subscribers goes beyond a content algorithm
Now that customers are using your service, how do you get them america phone number list to engage more? How do you present them with relevant content? Data-driven content algorithms are nothing new, but it’s worth repeating: “Content is king.” The quality and relevance of the content available and served to subscribers is one of the main factors they’ll remain loyal to your service.
Ensuring your CRM has the most relevant and complete data to make that happen is critical. It starts with demographics and the selection of preferences that can be gathered during onboarding, such as what kind of movie or TV show genres a subscriber prefers.