With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — sales automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%Opens in a new window. What other revolutionary trends and sales technology will we see explode onto the scene by this time next year? Here’s what sales leaders should keep an eye on.
What you’ll learn:
Trend 2: Prioritizing human connection
Trend 3: Building a data-driven culture
Trend 4: Leaning into influencer marketing
Trend 5: Collaborating more closely with marketing
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Trend 1: Using AI for efficiency
According to the State of SalesOpens in a new window report, operational efficiency is one of the most important trends in sales. Typically, sales reps spend only 28% of their week actually selling, which means that they’re spending 72% of their time on administrative and other tasks. AI has the potential to save significant time by handling these routine tasks, giving your team the freedom to spend more time building relationships with customers and making sales.