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Trend 3: Building a data-driven culture
Plain and simple, companies that use data to drive decision-making are more likely to beat revenue targets than those that don’t — 58% more likelyOpens in a new window. With so much data at our fingertips, there’s a huge opportunity for your team to use it to make more informed decisions. With AI helping to automate much of the data analysis process, you can get the insights you need faster than ever before. Sales leaders can use sales dataOpens in a new window to make better decisions, uncover insights into sales and deal opportunities, and refine sales growth strategies, among many other things.
To create a data-drivenOpens in a new window sales team, you need to start by keeping data up-to-date. Then, use data at every stage of a sale and during training and coaching. Have your reps look at current conversion rates at different stages in the sales funnelOpens in a new window, or experiment with sales techniques in different regions and analyze the results with your team so they can get a better idea of what is working and what isn’t. Data-driven training america phone number list will help your team learn to make choices based on evidence rather than speculation.