This one comes form personal experience, and what sales teams are reporting back to me and other leaders in the sales space. Alignment between sales with marketingOpens in a new window is increasingly important, tying together early prospect targeting and the buyer’s journey. Both of these generate enormous volumes of valuable data on customer segments and preferences, but the flow tends to be one-way: from marketing to sales. At high-performing companies, the front line reports back to help marketing refine its offerings. Datasets are easily integrated through a CRM to create more accurate pictures of selling opportunities, helping sales and marketing teams make data-driven decisions together.
One way to encourage better collaboration is to organize reps from america phone number list sales and marketing into pods and create team compensation plans to match. If a pod collectively hits certain metricsOpens in a new window, everyone within that pod will get quarterly bonuses. This way, individual employees are less likely to argue about who should get the credit for a particular sale, and strategies will be aligned.
Use sales trends to create an adaptable, high-performing sales team
At a high level, these five sales trends will help you build a stronger and more effective team that makes genuine connections with customers and drives meaningful sales growth. Adaptable sales teams are more likely to thrive as technology evolves and your customers’ needs change.