Email A/B testing can help you optimize your campaigns. Testing two variations of an email will provide insights to see which version your audience likes the best.
email is one of the easier methods for A/B testing. The main one is that email A/B testing includes binary responses – clear-cut, two-option reactions or actions recipients can take. These include things like clicking or not clicking a link or opening or not opening an email. Email is a good candidate for A/B testing for its ability to test the following:
Subject line: Testing different subject lines to see which one generates higher open rates.
Preheader: A preheader refers to a line of preview text of the content in the email. So in this case, you can test different introductory phrases to gauge which one captures readers’ attention.
Call-to-action (CTA): Testing various CTAs to find out america phone number list which one leads to more conversions.
Content: Testing variations of the email copy to determine which content resonates best with your audience.
Image: Testing variations of the selected images to determine which your audience responds to better.
Timing: Testing the timing of email delivery to identify the most responsive time of day or day of the week.
How does email A/B testing work?
Let’s break down the way email A/B testing works a little further.
Selection of variables: Marketers choose specific elements of the email to test. Common variables include the subject line, sender’s name, email content, CTA buttons, images, headlines, and more.