Good AI in email marketing relies on a solid data foundation. It also relies on making the outputs of AI usable in the flow of work. What data streams can you realistically plug into your AI email marketing efforts?
See the top trends in data, AI, and more — from nearly 5,000 marketers worldwide.
How can AI help with my email content?
AI can improve your email content by helping with personalized america phone number list messaging. A marketer for a clothing retailer, for example, can create one email that showcases product recommendations based on purchases and browsing behavior. The marketer can then prompt AI to quickly create ten new versions of that original email with the intention of catering to different customer segments.
Now that you have all that email content, you can use it to create one-to-one personalization. Keep in mind that your AI strategy should be connected to your data and customer engagement strategy for best results. You can use the historical data from your customer relationship management (CRM) system to integrate dynamic content, offers, and recommendations for individual customers.
Based on how your customer interacts, AI can then power the next best email to continue the journey. Your AI-powered email content now understands your specific customer preferences and business goals, making it easier for you to tailor your messaging.