Bloom & Wild’s Marketing Strategy to Become The 2nd Fastest-Growing Startup

[Shakil1984]

But Bloom & Wild did something different in 2019…

Before they started sending email campaigns about the holiday, they first sent an email to all their customers giving them the option to opt out of Mother’s Day reminders.

Bloom & Wild’s Mother’s Day opt-out campaign
Image source: Braze

As a result, almost 18,000 Bloom & Wild customers opted out of the Mother’s Day campaigns.

Now, you might think that’s terrible news—18,000 potential customers won’t get sales emails and probably won’t buy, right?

Wrong. It wasn’t saudi arabia consumer email list really bad news, because Bloom & Wild’s audience appreciated that the company understood not everyone wants or feels comfortable seeing messages about Mother’s Day.

As soon as the opt-out campaign was sent, Bloom & Wild’s interactions on Twitter quadrupled: going from 4-5% to 20%.

They also received positive feedback over the phone and via email—spiking at 1,500 responses, which is 5X the average amount of messages Bloom & Wild was getting from their customers.

All that positive feedback motivated Bloom & Wild to start the Thoughtful Marketing Movement in 2020, encouraging brands to communicate with their customers in an empathetic manner.