Use high-quality product photos and videos. A staggering 87% of marketersOpens in a new window say video marketing has helped them increase sales.
First impressions matter. Your home page introduces shoppers to your brand and your entire virtual storefront, so make it engaging and easy to navigate. Place your most important or popular offers at the top of the page, where they’ll be most visible. Offer free shipping? Make sure shoppers know that up front: More than half (52%)Opens in a new window of them are willing to spend $25 to $50 in a single transaction in order to get free shipping.
And don’t forget navigation and search. Customers often have specific requirements or preferences when searching for products. By letting them filter and sort products based on attributes such as price, size, color, or brand, they can narrow down their options and quickly find what they’re looking for.
4. Know your inventory
Who likes to add a product to their cart, only to be told it’s out of america phone number list stock? When it comes to online shopping, few things are more frustrating. Real-time inventory management lets shoppers make informed decisions and helps you better manage your stock levels. By keeping your product inventory visible, customers can see what’s available in real time, and avoid surprises at checkout.
5. Keep up with website merchandising trends
As technology evolves, so do customer expectations. Customers want convenient, memorable shopping experiences, from browsing to delivery and fulfillment. Here are key ecommerce trends that are changing the landscape of shopping online.