Artificial intelligence. If you have a large product catalog that constantly changes, AI tools can cut the time required to write and categorize individual product descriptions. AI in ecommerce can also help generate SEO meta titles and meta descriptions for entire product categories, saving you hours of work and keeping things organized.
Offer customers an extra level of personalization by creating AR experiences that let them “try out” products before they buy. Whether it’s seeing how a sofa would look in their living room or previewing the colors on a pair of customized sneakers, 61% of consumers favor AR shopping experiences. Everyone wins: Customers get a more accurate idea of your products, and you get fewer returns.
Product and demo videos. High-quality video content that’s viewable america phone number list on mobile devices and optimized for SEO can help shoppers find your products. They’re also effective marketing tools, highlighting product features in ways that static images can’t convey. In fact, 89% of consumersOpens in a new window said watching a video convinced them to buy a product or service.
Keep your video files as small as possible without reducing their quality. Large video files can slow your site’s load time. The highest conversion rates occur on web pages that load between 0 and 2 secondsOpens in a new window.
Social proof and user reviews. Word of mouth is still one of the most powerful marketing tools at your disposal. And with social media, words travel fast. Incorporating social proof like user reviews and testimonials on your product pages helps you build credibility and trust — and it feels authentic. It also shows your shoppers that others use and love your products. Consider the approach taken by cosmetics brands E.l.f. Beauty: It dedicated an entire section of its websiteOpens in a new window to showcase products trending on TikTok.