Other useful data points include:

[Shakil1984]

You can also use software like heatmaps and mouse tracking tools like Hotjar to examine the customer experience from the shopper’s perspective.

Improve your website personalization efforts with heatmaps
This will let you know where your website visitors are getting lost, and it provides an opportunity to use personalized content to keep them moving through the customer journey.

Another way to uncover great insights about your site’s performance is by doing customer interviews. They’re one of the most accurate ways to collect these insights, but they’re also one of the most expensive.

When you do customer interviews, you’ll be hearing directly from your visitors which means you’re automatically eliminating the guesswork involved in trying to decipher what their site behavior means.


A user’s browsing history
The different web singapore consumer email list pages they’ve interacted with
Any past purchases they’ve made
In general, there are three ways to create audience segments:

Demographic segmentation: Use personalization to target users based on facts about them, like their age, gender, level of education, or marital status. You can also use location data for demographic segmentation.
Psychographic segmentation: Use your users’ psychographic characteristics to provide a personalized experience by adapting your website content to people’s beliefs, values, and motivations.
Intent segmentation: You can also split your website visitors into groups according to their level of buying intent, sending different personalized messages to visitors at different stages of the customer journey.