Customer Journey Stage: New visitor, lea

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Behavioral Segmentation: This is arguably the most powerful dimension, focusing on how customers interact with your brand.

Purchase History: Frequency, recency, monetary value (RFM analysis), product categories purchased, average order value.
Website/App Engagement: Pages visited, time spent, click-through rates, features used, search queries, abandonment points.
Email/SMS Engagement: Open rates, click rates, reply rates, content preferences.
Content Consumption: Types of content country email list consumed (blogs, videos, webinars), topics of interest.
d, first-time buyer, repeat customer, loyal advocate, at-risk customer.
Device Usage: Mobile vs. desktop preference, specific device types.
Interaction Channels: Preferred communication channels (email, chat, social media, phone).
Psychographic Segmentation: Delves into the "why" behind customer actions, focusing on their psychological attributes.

Lifestyles: Hobbies, interests, daily routines, values.
Values & Beliefs: Environmental consciousness, social responsibility, brand loyalties.
Personality Traits: Innovators, early adopters, skeptics, bargain hunters.
Motivations: What drives their purchasing decisions (convenience, status, savings, problem-solving).
Attitudes: Opinions towards certain products, brands, or industries.
Needs-Based Segmentation: Groups customers based on the specific problems they are trying to solve or the benefits they seek.

Example: For a software company, segments could be "Efficiency Seekers," "Cost Savers," "Collaboration Enhancers."
Value-Based Segmentation: Classifies customers based on their current and potential value to your business.

Customer Lifetime Value (CLTV): High-value, medium-value, low-value customers.
Profitability: Which segments are most profitable after accounting for acquisition and service costs.