By Purchase Behavior/Buying Cycle Stage

[taniyabithi]

Example: A marketing automation platform segments by "Early Stage Leads (downloaded whitepaper, no demo yet)," "Mid-Stage Prospects (attended webinar, requested pricing)," and "Late Stage Opportunities (in negotiation)."
Why it works: This segmentation directly impacts sales and marketing efforts. Early-stage leads need educational content, mid-stage prospects need product demonstrations and case studies, and late-stage country email list opportunities need tailored proposals and objection handling.
By Solution Usage/Product Adoption:
Example: A CRM provider segments existing customers by "Basic Feature Users," "Advanced Feature Users," and "Underutilized License Holders."
Why it works: This is excellent for customer success and upselling. Basic users might need training to unlock more value, advanced users are ripe for add-ons or premium tiers, and underutilized license holders might be at risk of churn and need proactive engagement.
By Pain Point/Challenge:
Example: A supply chain optimization software company segments by "Companies Struggling with Inventory Overstock," "Companies Facing Logistics Inefficiencies," and "Companies Experiencing Supplier Management Issues."
Why it works: This is incredibly powerful for marketing and sales. Instead of generic messaging, you can directly address a company's specific, pressing pain point, demonstrating how your solution provides a direct remedy.
3. Tiered/Value-Based Segmentation Examples:
This focuses on the present and future value a customer brings.

By Customer Lifetime Value (CLTV):
Example: A managed IT services provider segments by "High-Value Accounts (multi-year contracts, multiple services)," "Mid-Value Accounts (standard service package)," and "Low-Value Accounts (ad-hoc support, small contracts)."
Why it works: This dictates resource allocation. High-value accounts receive dedicated account managers, proactive support, and exclusive access, while low-value accounts might be managed through automated systems or scaled support.
By Growth Potential.