Frequency: How often do they purchase

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Average Order Value: How much do they typically spend per transaction?
Usage Rate: How frequently or intensely do customers use a product or service (e.g., heavy users, light users).
Benefits Sought: What specific advantages or solutions are customers looking for when purchasing a product? (e.g., convenience, durability, affordability).
Customer Journey Stage: Where are they in the sales funnel (e.g., awareness, consideration, purchase, loyalty)?
Engagement Level: How actively do they interact with your brand (e.g., website visits, email opens, social media engagement)?
Loyalty Status: Are they repeat customers country email list brand advocates, or at risk of churning?
Response to Marketing Campaigns: Which channels and messages do they respond to best?
5. Technographic Segmentation (B2B Specific): What Technology Do They Use?
For B2B businesses, understanding the technology stack of your potential customers can be a powerful segmentation criterion.

Software Used: Which CRM, ERP, marketing automation, or other business software do they employ?
Hardware Preferences: Do they primarily use Macs or PCs? What operating systems?
Cloud vs. On-Premise: Do they prefer cloud-based solutions or on-premise infrastructure?
Technology Adoption Rate: Are they early adopters or laggards when it comes to new technologies?
Choosing the Right Criteria: A Strategic Approach
Selecting the most effective segmentation criteria requires careful consideration. Here's a strategic approach:

Define Your Objectives: What do you hope to achieve with segmentation? (e.g., increase sales, improve customer retention, launch a new product).
Understand Your Data Availability: What customer data do you currently collect? Can you realistically gather more?
Consider Your Industry: Different industries will find certain criteria more relevant than others.
Start Broad, Then Refine: Begin with broad demographic or geographic segments and then progressively add more granular psychographic and behavioral criteria.