Types of Customer Segmentation Made Possible by Your CRM

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Streamline operations: Understand which segments require more support or specific types of engagement, allowing you to allocate staff and tools accordingly.
Your CRM can facilitate a myriad of segmentation approaches, each offering unique insights:

Demographic Segmentation: (Age, gender, income country email list education, occupation, marital status). While basic, it's often a foundational layer.
Geographic Segmentation: (Location, climate, urban/rural). Crucial for localized marketing and logistics.
Psychographic Segmentation: (Lifestyle, values, attitudes, interests, personality traits). Delves into the "why" behind customer choices.
Behavioral Segmentation: (Purchase history, website activity, product usage, engagement with marketing, loyalty program participation, average order value, recency, frequency, monetary value - RFM). This is where your CRM truly shines, offering powerful insights into how customers interact with your business.
Technographic Segmentation: (Technology used, software preferences, device type). Useful for B2B companies or tech-focused products.
Customer Journey Stage Segmentation: (Prospect, new customer, repeat customer, loyal customer, churn risk). Allows for tailored communication at each stage of the customer lifecycle.
Value-Based Segmentation: (Customer Lifetime Value - CLV, profitability, average transaction value). Identifies your most valuable customers.
Implementing CRM Customer Segmentation: A Step-by-Step Guide
Ready to harness the power of segmentation? Here's how to get started:

Define Your Objectives: What do you hope to achieve with segmentation? (e.g., increase customer retention, boost cross-sells, improve campaign ROI). Clear objectives will guide your segmentation strategy.
Gather and Clean Your Data: Your CRM is the primary source, but integrate data from other platforms (website analytics, social media, email marketing) for a holistic view. Ensure data accuracy and consistency.